Rosario Dawson on Star Power Innovative Ways to Engage Millennials SXSW 2014

Engaging millennials now takes more than just traditional outreach methods. Innovative approaches such as leveraging celebrity voices and platforms, new technologies and culturally relevant messaging is critical for impacting the social behavior of the fastest growing demographic. 

Join actor and activist Rosario Dawson, co-founder of Voto Latino, and moderator Alex Wagner, host of MSNBC's "NOW with Alex Wagner," for a conversation about how to effectively mobilize Latino millennials to create social change in their communities.

Videography/Editing by Jeffry Zavala.

Produced for Waywire. 

Post by Grace Alfar

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